OPENING (First 10–15 seconds)
“Hi, is this [Owner’s Name]?”
[Yes]
“Awesome — I’m [Your Name] calling from My Brand Total Solutions.
I’ll keep this quick — we’re reaching out to a few local businesses like yours to offer a free marketing audit that shows how well your business is showing up online.”
ADD VALUE FAST (Make it feel custom)
“This isn’t some generic checklist. We actually run a real-time scan that shows how visible you are on Google, if your listings are accurate, whether your site is set up to capture leads, and if you’re missing key tools like Google Ads or Facebook tracking.”
CREATE URGENCY + SOCIAL PROOF
“Most businesses we’ve talked to are surprised by how many places they
thought
they were showing up — but actually aren’t. One owner had a great site, but it wasn’t connected to Google Maps or 20+ major platforms.”
“Would it be helpful if I ran that for you right now while we’re on the phone — or should I send it to your email later today?”
HANDLE PUSHBACK + SOFTEN CTA
“It takes us a minute to scan and generate the results. Even if you don’t need anything from us, you’ll walk away knowing exactly what needs fixing — or what’s already working.”
CLOSE FOR EMAIL OR CALLBACK
“What’s the best email to send it to once it’s ready?”
[Pause]
“And just so we don’t ghost each other — what’s a good time for a 5–10 minute call to walk you through the top 3 things we see?”
INTRODUCTION
Hi ___________. This is ( ) how are you today?
(Pause Listen for response)
Great, you sound good!
(You must say this)
(HOOK) CHOOSE a question about their business!
EXAMPLE QUESTIONS
Understanding the Business
"How long have you been in business?"
"What kind of services do you specialize in?"
"Do you mostly serve residential or commercial clients?"
(Pause Listen for response)
I’m looking for a good (CLIENT LINE OF BUSINESS) to have available to everyone in the area who has
expressed interest in _________ Services
TEACHING MOMENT
Do you know what GEO FENCING is?
(Pause Listen for response)
Geo fencing is TARGET MARKETING based on your location, visitation and interest patterns.
I’m sure you’re aware anytime anyone goes online to search for a particular product or service, our phones and computers track that data and it knows exactly what we’re looking for.
(PAUSE)
I’m sure you’ve seen this before whenever you’re on your own smart device checking out the news or the weather and an ad for AMAZON shows up on the screen, right?
(Pause Listen for response)
That’s GEO FENCING and that’s what we do.
It’s a full color Ad that shows up directly on mobile phones and tablets.
(OFFER A SAMPLE- send text)
We guarantee to deliver you targeted impressions and we provide you with your very own live dashboard, and a CRM to manage your new clients.
That way you can keep track of the campaign and manage the pipeline yourself.
(PAUSE)
Ask a question about the customer's LOB/an open-ended question
EXAMPLE QUESTIONS
Identifying Pain Points
"What’s your biggest challenge in attracting new customers right now?"
"Do you feel like you’re getting enough online visibility in your area?"
"Have you ever run ads or used marketing tools to grow your business before? If so, how did that go?"
Exploring Goals
"What kind of growth are you hoping to see in the next few months?"
"Are you looking to bring in more leads, get more reviews, or streamline communication with customers?"
(PAUSE)
NOW! The best part is…
We have a 3,6 or 12 months premium packages.
What most of my clients do is a 6
month program with 72 thousand views and a CRM for only $499/mo. That’s a great deal right?
(wait for response)
Great! - go into closing.