OPENING (First 10–15 seconds)

“Hi, is this [Owner’s Name]?”

[Yes]

“Awesome — I’m [Your Name] calling from My Brand Total Solutions.

I’ll keep this quick — we’re reaching out to a few local businesses like yours to offer a free marketing audit that shows how well your business is showing up online.”

ADD VALUE FAST (Make it feel custom)

“This isn’t some generic checklist. We actually run a real-time scan that shows how visible you are on Google, if your listings are accurate, whether your site is set up to capture leads, and if you’re missing key tools like Google Ads or Facebook tracking.”

CREATE URGENCY + SOCIAL PROOF

“Most businesses we’ve talked to are surprised by how many places they

thought

they were showing up — but actually aren’t. One owner had a great site, but it wasn’t connected to Google Maps or 20+ major platforms.”

“Would it be helpful if I ran that for you right now while we’re on the phone — or should I send it to your email later today?”

HANDLE PUSHBACK + SOFTEN CTA

“It takes us a minute to scan and generate the results. Even if you don’t need anything from us, you’ll walk away knowing exactly what needs fixing — or what’s already working.”

CLOSE FOR EMAIL OR CALLBACK

“What’s the best email to send it to once it’s ready?”

[Pause]

“And just so we don’t ghost each other — what’s a good time for a 5–10 minute call to walk you through the top 3 things we see?”